IMPLAN Marketing Site Refresh
Overview
While interning at IMPLAN, a leading provider of economic impact analysis software, I was given the opportunity to work on the refresh of their marketing website. I worked in a cross-functional team to elevate the website with current images, improved navigation, and a visual style that mirrors the IMPLAN application.
Along with visuals, we focused on enhancing the UX and accessibility of the site. I did a full page-by-page examination of the website, noting areas where UX could be improved. Those findings highlighted some inconsistent button styles and states. We adjusted the buttons and their hover states in accordance with the Web Content Accessibility Guidelines (WCAG) to ensure we were ADA compliant.
This redesign was an important step in expanding IMPLAN’s customer base by giving website visitors a clearer understanding of what the application has to offer and its many business use cases.
My analysis of the homepage of IMPLAN’s marketing website. We didn’t utilize any particular analysis tools, instead we relied on looking over each webpage and creating detailed lists of desired changes and areas of improvement.